Tag Archives: awareness

“Hey sonny, how about a little ice?”

This deleted scene from James Cameron’s 1997 epic¬†Titanic illustrates the well-known concept of “irony” – the Unsinkable Molly Brown requesting a bit of ice for her nightcap as the ship passes the massive iceberg that proves to be its undoing. My apologies for the blasphemy from the crow’s nest there – I didn’t write the script.

A trend has been sweeping social media the last few days to raise both awareness and money for ALS, more commonly known as Lou Gehrig’s disease. This terrifically¬†debilitating disease causes the body to slowly waste away, trapping the mind and soul, leaving the person helpless and prisoner behind his eyes – unable to move, to speak, and eventually, breathe. There is no cure. Videos and challenges to either donate money to the ALS foundation and/or dump a bucket of ice water over your head have been popping up on Facebook left and right. What is interesting though is the number of counter-videos and essays I have seen saying “Why should I dump a bucket of water over my head? It’s not going to do anything for ALS research.”

No kidding. Yet how many people have puzzle-piece ribbons on the back of their car supporting those with autism? Or sport something pink during the month of October for breast cancer awareness? Or tie a yellow ribbon to their car antennae to remember troops overseas? Pick a ribbon color – there is a cause it represents. (Dystonia ribbons are blue, in case you were curious.) ALS affects even fewer people than does dystonia – about 30,000. If it weren’t for Lou Gehrig and Stephen Hawking, there’s a chance that no one would know what it is.

So if you get “tagged”, go ahead and dump that water over your head. Tag a few more of your friends. If you can and if it’s a cause you feel is important, donate to the ALS foundation or other charity of your choice. There’s nothing wrong with raising awareness for a good cause and having fun with it along the way. If you don’t want to give yourself hypothermia, that’s totally ok too.¬†Get yourself some white and blue pinstriped ribbon. (Lou Gehrig was a Yankee.) Say a prayer for the sufferers and their families and their caretakers. Say one for the scientists and researchers too. Support doesn’t need to cost a cent.

Sometimes, the best kind of support is just knowing people care.


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